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First homework assignment…

July 8, 2010 - 1:32 pm

Branding is everywhere, right?

lots of logos

Not always well done, but everywhere you look you will see brands applied to all kinds of contexts; bus kings, direct mail, web banners, stationery, premiums, emails, packaging, billboards. You name it, you can brand it.

So I guess to kick off this blog it makes sense to look at real world branded contexts and discuss. The good, the bad, and the ugly. Our homework assignment: take snapshots of real-life brand applications and bring them back here to pick ‘em apart, heap them with praise, or ask ourselves ‘what were they thinking?’

Ok. We’ve got some work to do. Lets see what we can find to get the conversation going. This could be fun.



Julie Probst

July 15, 2010 1:32 pm

I’d love to hear your take on the YMCA’s new look!

Chris Hartman

July 31, 2010 1:32 pm

I think a critique of the branding strategy of this innovative new product is in order:

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